Holiday Armenia is a travel company with a deep love for Armenia and the South Caucasus. Creating well-paced journeys that feel personal, authentic and with a variety of styles to choose from—so you can simply enjoy the experience. With a strong local network and expert guides, we open doors to hidden gems, meaningful cultural encounters, and unforgettable landscapes beyond the typical trail. Our commitment to exceptional service and hospitality, ensures every journey is enriching and memorable.
Working closely with local guides, family-run hotels, and regional communities, the team curates journeys that reveal the real Armenia — its landscapes, traditions, cuisine, and people. Every itinerary is thoughtfully designed, balancing iconic highlights with hidden places you won’t find in guidebooks.
After two decades as an executive of global travel brands, Joe (Karbo) Karboushian founded Holiday Armenia sharing a favourite corner of the world for travellers from all parts of the world. “Great trips come from local knowledge, honest planning, with warm human connections”
“Armenia is a special place like no other, rich in history and culture, our passion is to make your experience memorable”
Meet the people behind Holiday Armenia
Clear, transparent travel—small groups, trusted partners, and well-organised journeys from start to finish.
Respect for local communities, culture, and nature on every route.
Clear terms, transparent pricing, and reliable customer support.
Curated departures with a maximum of 12 guests.
Trusted drivers, guides, and local hosts we know personally.
We focus on real places, real people, and real stories, with local experiences that never feel staged.
Thoughtful planning, smooth logistics, and a relaxed flow so you can enjoy each stop without rushing.
Heritage, food, and traditions shared with respect, context, and the kind of detail that makes it meaningful.
Scenic routes and responsible travel choices that help protect Armenia’s landscapes for the future.
The principles that guide how we plan, host, and support every trip.
Trusted operations backed by UK-based standards, responsible partners, and recognised travel associations.
What Our Travellers Say
